| Boutique hotels’ concept originated during the 1980’s in the USA and the UK . The idea was to provide luxurious environment and to differentiate from larger chains, motels and small guest houses. Boutique hotels are also known as lifestyle hotels; ranging from 5 to 30 guest rooms.
Boutique hotels have typically been unique properties operated by individuals or companies with a small collection. However, their success has compelled multi-national hotel giants to establish their own brands in order to capture the market share. The most notable example is Starwood hotels and resorts worldwide and therefore such hotels are gaining popularity all over the world specializing in providing soothing living environment. |